Initially rolled-out toward the end of 2016, Facebook Page templates are often overlooked and underutilized by businesses and professionals. With a variety of page layouts and call-to-action buttons, Facebook’s templates make it simple for companies to convey the most effective information to their page visitors.

Relevant information such as hours, price range and recommendations are prioritized so people can easily take action, like placing an order or contacting you directly.

Facebook

Located in the Page Settings –> Templates and Tabs, Facebook offers a variety of Business Page templates with default buttons and tabs – that can be turned on/off and re-positioned – to help your company showcase content in a way that best aligns with your business type and goals.

Although the templates look somewhat similar, each one prioritizes information based on your business or industry; such as, a “Donate” call-to-action button for fundraising and local nonprofits, and digital menus for restaurants and cafes.

The current list of Facebook Page templates include:

  • Standard: As the default, the Standard template is ideal for professionals and small businesses who want to provide basic information to visitors. Page navigation tabs include Home, Posts, Videos, Photos, About, Community, Info and Ads.
  • Business: The Business template provides a little more business information than the Standard template. In addition to the Standard page navigation tabs, the Business template including Reviews, Special Offers, and Job Openings.
  • Movies: The Movies template enjoys the same features present in the Venues template, with the added ability to include movies and showtimes. As well, Movie page visitors can express their interest in attending and can also purchase tickets on Facebook.
  • Nonprofit: The Nonprofit template’s buttons and tabs are identical to the Business template, with the addition of a Fundraisers or Donate tab to raise money directly from your Facebook Page.
  • Politicians: A Politician’s Facebook page template has all the same tabs as a Business template, with one exception; the Reviews section has been replaced with a Notes section for sharing miscellaneous information.
  • Restaurants & Cafes: The tabs on the Restaurant & Cafe’s template are similar to the general Business template, except for the addition of a Menu tab to show your menu items and to provide photos of your delicious food and drink offerings.
  • Services: In addition to the normal Business page template tabs, the Service template has a Services tab where you can highlight your company’s services, as well as a Shop tab where clients can make purchases.
  • Shopping: The Shopping template is intended to make it simple for page visitors to view your products and make purchases online. The tabs and buttons are the same as the general Business template, with the addition of a Shop tab where users can view and purchase products directly through Facebook.
  • Venues: The template for Venues makes it simple for guests to view upcoming events, hours, and location. It includes all the tabs in the Business template, plus an Events tab where upcoming events can be displayed and users can RSVP and/or purchase tickets through Facebook.
  • Video Page: If creating and sharing videos is the primary activity of your business, the Video template will increase the exposure for your company and drive more views of your videos. The Video template has the Standard template’s buttons and tabs, as well as a Video tab.

Once you have chosen the best template for your organization, select “Apply Template”, and then choose “OK”. If you already have an established Facebook page, the information from your existing template will repopulate in your new template. The only items that need your attention are any template-specific tabs, and the call-to-action button.

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